•To maximize cost efficiencies P&G was purchasing long runs of multiple items.
•Through analysis it was determined that, though there was a low piece price, the costs of carrying inventory was becoming significant.
•Further, P&G was experiencing significant costs in obsolescence as their marketing group was continuing to make changes and improvements to their graphics to maximize their impact on their customers’ “FIRST MOMENT of TRUTH” (at the shelf, impulse buying decisions by consumers).
P&G Case Study Results•Obsolescence was at least minimized and P&G inventory levels were brought down to less than two weeks of required stock.
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